Top 6 Klaviyo Alternatives in 2026

Compared with Klaviyo: Starts at $39/mo, $19 a month more than Klaviyo; unlike Klaviyo, it has no free plan.

Drip is marketing automation for small online stores. It connects to store platforms, segments customers by what they bought and browsed, and runs visual workflows for carts, welcomes and win-backs. It covers much of what Klaviyo does with a simpler product.

Best for

Ecommerce brands that want lifecycle marketing automation

Pricing

Drip plan, billed monthly, up to 2,500 active people at this price.

Key features

Ecommerce automations, Revenue attribution, Segmentation and tagging

Where it falls short: There is no free plan, the integration catalog is smaller, and it offers little to businesses that are not stores.

Drip plans and pricing Drip vs Klaviyo in detail Visit Drip

Compared with Klaviyo: Starts at $13/mo, $7 a month less than Klaviyo; its free plan allows 250 contacts and 500 sends a month.

Mailchimp is the email tool most small businesses try first. It covers campaigns, templates, basic automation, landing pages and forms, and connects to almost everything. It is a generalist: good at getting a newsletter out, less convincing once you need advanced automation, and priced by the size of your audience.

Best for

SMBs that want a familiar general-purpose email platform

Pricing

Essentials plan, billed monthly, 500 contacts at this price. Free plan: 250 contacts and 500 sends a month.

Key features

Email campaigns and templates, Audience segmentation, Marketing automation journeys

Where it falls short: The price rises with every contact you add, the free plan is small, and automation is shallower than in specialist tools.

Mailchimp plans and pricing Klaviyo vs Mailchimp in detail Visit Mailchimp

Compared with Klaviyo: Starts at $15/mo, $5 a month less than Klaviyo; unlike Klaviyo, it has no free plan.

ActiveCampaign is an automation tool that also sends email. Its visual builder handles branching logic, lead scoring, site tracking and conditional content, and a sales CRM can be added on. It asks for more learning than its simpler rivals and repays it for businesses whose marketing depends on timing and behavior.

Best for

Businesses that prioritize automation and segmentation

Pricing

Starter plan, billed annually ($19 billed monthly), 1,000 contacts at this price.

Key features

Advanced automations, Segmentation and personalization, Built-in CRM

Where it falls short: There is no free plan, the learning curve is real, and the cost climbs with both contacts and tier.

ActiveCampaign plans and pricing ActiveCampaign vs Klaviyo in detail Visit ActiveCampaign

Compared with Klaviyo: Starts at $33/mo, $13 a month more than Klaviyo; its free plan allows up to 10,000 subscribers.

ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Subscribers are organized with tags instead of lists, automations are drawn as simple visual flows, and you can sell digital products and paid subscriptions from the same account. Emails are plain and text-first by intent.

Best for

Creators and newsletter businesses focused on audience building

Pricing

Creator plan, billed annually ($39 billed monthly), 1,000 subscribers at this price. Free plan: up to 10,000 subscribers.

Key features

Visual automations, Landing pages and forms, Creator commerce tools

Where it falls short: Design options and reporting are limited, and it is not built for stores or sales teams.

ConvertKit plans and pricing ConvertKit vs Klaviyo in detail Visit ConvertKit

Compared with Klaviyo: Starts at $8.08/mo, $11.92 a month less than Klaviyo; its free plan allows 300 emails a day.

Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.

Best for

SMBs that want email, SMS, and transactional messaging in one tool

Pricing

Starter plan, billed annually ($9 billed monthly), from 5,000 emails per month. Free plan: 300 emails a day.

Key features

Email campaigns and automation, Transactional email, SMS marketing

Where it falls short: Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.

Brevo plans and pricing Brevo vs Klaviyo in detail Visit Brevo

Compared with Klaviyo: Starts at $15.58/mo, $4.42 a month less than Klaviyo; its free plan allows up to 500 contacts.

GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.

Best for

Marketers who want email plus funnels and webinars

Pricing

Starter plan, billed annually ($19 billed monthly), 1,000 contacts at this price. Free plan: up to 500 contacts.

Key features

Email campaigns and autoresponders, Marketing automation, Conversion funnels

Where it falls short: The interface is crowded, and the more advanced automation and webinar features need the higher tiers.

GetResponse plans and pricing GetResponse vs Klaviyo in detail Visit GetResponse