Brevo vs Klaviyo: Which Is Better in 2026?
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Klaviyo is built for online stores. Brevo’s strength is multi-channel messaging and transactional email on a budget; Klaviyo’s is turning store data into targeted, revenue-tracked email and SMS.
01Pricing
Brevo: paid plans start at $8.08/mo for 5,000 emails per month. Klaviyo: paid plans start at $20/mo for 251-500 active profiles. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Brevo has a free plan (300 emails a day). Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 300 emails per day | |
| Starter | $8.08 | $9 | From 5,000 emails per month | Drag & drop email editor; AI content generator; Advanced segmentation; Forms |
| Standard | $16.17 | $18 | 1 landing page included | Marketing automation; A/B testing; Advanced email reporting; AI send time optimization |
| Professional | $449.08 | $499 | From 150,000 emails per month; 10 seats included | WhatsApp, popups, mobile & web push; Contact scoring; Advanced ecommerce features; AI segmentation |
| Enterprise | Custom | Custom | Multi-account management; Custom objects; Dedicated IP; SSO & SAML |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; Email support for first 60 days | |
| n/a | $20 | 251-500 active profiles at this price | Expanded email send capacity | |
| Email + SMS | n/a | $35 | 251-500 active profiles at this price | Email plus SMS/MMS credits |
Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Brevo pricing and Klaviyo pricing have the full detail.
02The Two Tools
Brevo
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.
- Best at
- Multi-channel messaging and transactional email on a budget.
- Falls short
- Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
Klaviyo
Klaviyo is built for online stores. It pulls order and browsing data from platforms such as Shopify and uses it for segmentation and automated flows: abandoned carts, post-purchase follow-ups, win-backs. Email and SMS run from the same data. It is the specialist’s choice for ecommerce and priced like one.
- Best at
- Turning store data into targeted, revenue-tracked email and SMS.
- Falls short
- Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Brevo | Pricing by emails sent keeps the cost low for a large list mailed occasionally. |
| Ecommerce | Klaviyo | Built on store data, with flows and revenue reporting that general tools cannot match. |
| Startups | Brevo | One low-cost account for marketing email, transactional email and SMS. |
| Creators | Neither | Neither is a natural fit for creators. |
| Agencies | Either | Brevo: Low client costs for campaigns plus transactional email and SMS. Klaviyo: The tool ecommerce clients expect an agency to know. |
04Verdict
Choose Brevo if you have a large list you mail occasionally, or need SMS and transactional email in the same account. Choose Klaviyo if you run an online store and want marketing driven by purchase data.
05FAQ
Is Brevo or Klaviyo cheaper?
Brevo starts at $8.08/mo and Klaviyo at $20/mo. Both rise with the size of your list. Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published).
Do Brevo and Klaviyo have free plans?
Brevo has a free plan (300 emails a day). Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
Which is easier to learn, Brevo or Klaviyo?
There is little between them: both are moderately involved to set up.
Which is better for small business, Brevo or Klaviyo?
Brevo. Pricing by emails sent keeps the cost low for a large list mailed occasionally.