GetResponse vs Klaviyo: Which Is Better in 2026?
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. Klaviyo is built for online stores. GetResponse’s strength is covering email, landing pages and webinars under one login; Klaviyo’s is turning store data into targeted, revenue-tracked email and SMS.
01Pricing
GetResponse: paid plans start at $15.58/mo for 1,000 contacts. Klaviyo: paid plans start at $20/mo for 251-500 active profiles. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. GetResponse has a free plan (up to 500 contacts). Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 500 contacts; Landing page visits capped at 1,000 per month; GetResponse badge on every message | |
| Starter † | $15.58 | $19 | 1,000 contacts at this price; Unlimited monthly email sends; 3 users; 1 custom automation workflow | AI email generator; Welcome email series; Landing page builder; Signup forms and popups |
| Marketer † | $48.38 | $59 | 1,000 contacts at this price; 5 users | Unlimited automation workflows; Abandoned cart recovery; A/B testing; Promo codes and revenue reports |
| Creator † | $56.58 | $69 | 1,000 contacts at this price; 5 users; Up to 500 students; Webinars up to 100 attendees | Website builder; Course creator; Webinars; Premium newsletter subscriptions |
| Enterprise | Custom | Custom | Unlimited users; Webinars up to 1,000 attendees | SMS marketing; Mobile push notifications; Dedicated sending domain; Single sign-on (SSO) |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; Email support for first 60 days | |
| n/a | $20 | 251-500 active profiles at this price | Expanded email send capacity | |
| Email + SMS | n/a | $35 | 251-500 active profiles at this price | Email plus SMS/MMS credits |
Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. GetResponse pricing and Klaviyo pricing have the full detail.
02The Two Tools
GetResponse
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.
- Best at
- Covering email, landing pages and webinars under one login.
- Falls short
- The interface is crowded, and the more advanced automation and webinar features need the higher tiers.
Klaviyo
Klaviyo is built for online stores. It pulls order and browsing data from platforms such as Shopify and uses it for segmentation and automated flows: abandoned carts, post-purchase follow-ups, win-backs. Email and SMS run from the same data. It is the specialist’s choice for ecommerce and priced like one.
- Best at
- Turning store data into targeted, revenue-tracked email and SMS.
- Falls short
- Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | GetResponse | Worth it if you also want landing pages and webinars. |
| Ecommerce | Klaviyo | Built on store data, with flows and revenue reporting that general tools cannot match. |
| Startups | GetResponse | Email plus landing pages and funnels without extra subscriptions. |
| Creators | Neither | Neither is a natural fit for creators. |
| Agencies | Klaviyo | The tool ecommerce clients expect an agency to know. |
04Verdict
Choose GetResponse if you want email, landing pages and webinars from one vendor. Choose Klaviyo if you run an online store and want marketing driven by purchase data.
05FAQ
Is GetResponse or Klaviyo cheaper?
GetResponse starts at $15.58/mo and Klaviyo at $20/mo. Both rise with the size of your list. Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published).
Do GetResponse and Klaviyo have free plans?
GetResponse has a free plan (up to 500 contacts). Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
Which is easier to learn, GetResponse or Klaviyo?
There is little between them: both are moderately involved to set up.
Which is better for small business, GetResponse or Klaviyo?
GetResponse. Worth it if you also want landing pages and webinars.