Email Marketing/Pricing

Drip Pricing in 2026: Plans, Free Plan and Team Costs

Every plan, what a team pays, and whether Drip is worth it
By YeetStack EditorialPricing checked October 2026How we compare

Drip starts at $39/mo: Drip plan, billed monthly, up to 2,500 active people at this price. Drip has no free plan; the trial runs 14 days.

Visit Drip’s website

01Drip Plans

Plan Billed annually Billed monthly Limits Adds
Drip † n/a $39 Up to 2,500 active people at this price; Unlimited email sends Every feature included at all sizes; Billed only for active people

Prices are in US dollars, per month. Trial: 14 days. † This price comes from the vendor’s documentation or page data, not its visible pricing page. Prices change often, so confirm on Drip’s pricing page before you buy.

02How the Price Scales

Drip prices the account, not each user, so adding teammates does not change the bill. The size of your list or your sending volume does.

Drip plan, monthly billing †
Contacts Monthly price
1,000 $39
10,000 $154

03Compared With Other Email Marketing Tools

Drip is the 11th cheapest of the 12 email marketing tools we track, by entry price. Cheaper: Brevo ($8.08/mo), Constant Contact ($10.20/mo) and MailerLite ($10.80/mo).

Entry price across the Email Marketing tools we track
  1. Brevofree tier$8.08/mo
  2. Constant Contact$10.20/mo
  3. MailerLitefree tier$10.80/mo
  4. Campaign Monitor$11.70/mo
  5. AWeber$12.49/mo
  6. Mailchimpfree tier$13/mo
  7. ActiveCampaign$15/mo
  8. GetResponsefree tier$15.58/mo
  9. Klaviyofree tier$20/mo
  10. ConvertKitfree tier$33/mo
  11. Drip (current)$39/mo
  12. Beehiivfree tier$49/mo

Cheapest paid plan on each vendor’s site. Prices are per month on annual billing, except Mailchimp, Klaviyo and Drip (monthly billing; no annual price published).

04Is Drip Worth the Price?

Drip is worth paying for if you run a small online store and want automation that is easy to manage. Its strength is ecommerce automation without Klaviyo’s complexity. Its Value score is 3.7/5: strongest on plan terms, weakest on free plan. The score measures cost and accessibility, not how much the product can do.

Value score component Score (0 to 1)
Entry cost 0.09
Free plan 0.00
Adoption 0.60
Drawback risk 0.33
Plan terms 1.00

How the Value score works

05What You Get

Drip is marketing automation for small online stores. It connects to store platforms, segments customers by what they bought and browsed, and runs visual workflows for carts, welcomes and win-backs. It covers much of what Klaviyo does with a simpler product.

Where it falls short: There is no free plan, the integration catalog is smaller, and it offers little to businesses that are not stores.

Pros

  • Very strong ecommerce orientation
  • Good revenue and customer journey visibility
  • Automation depth is solid

Cons

  • No free plan
  • Entry pricing is higher than generalist tools
  • Less compelling for non-ecommerce brands

06FAQ

Does Drip have a free plan?

No. Paid plans start at $39/mo, with a 14-day trial.

How much does Drip cost for a team of 10?

Drip prices the account, not each user, starting at $39/mo. Team size does not change the price; the size of your list does.

Is Drip cheaper on annual billing?

Drip publishes only a monthly price for its Drip plan ($39).

What does Drip’s top plan cost?

The top published tier is $39/mo (Drip).