ActiveCampaign Pricing in 2026: Plans, Free Plan and Team Costs
ActiveCampaign starts at $15/mo: Starter plan, billed annually ($19 billed monthly), 1,000 contacts at this price. ActiveCampaign has no free plan; the trial runs 14 days.
Visit ActiveCampaign’s website
01ActiveCampaign Plans
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Starter † | $15 | $19 | 1,000 contacts at this price; Email sends 10x contact limit; 1 user included; 5 actions per automation | Marketing automation; Email marketing; Limited segmentation; Standard CRM & ecommerce integrations |
| Plus † | $49 | $59 | 1,000 contacts at this price; Email sends 10x contact limit; 1 user included | Unlimited automation actions; Standard segmentation; Landing pages; Generative AI |
| Pro † | $79 | $99 | 1,000 contacts at this price; Email sends 12x contact limit; 3 users included | Advanced segmentation; Conditional content; Predictive sending; 200 active goals |
| Enterprise † | $145 | $179 | 1,000 contacts at this price; Email sends 15x contact limit; 5 users included | Premium segmentation; Single sign-on (SSO); Unlimited Active Intelligence access |
Prices are in US dollars, per month. Trial: 14 days. † This price comes from the vendor’s documentation or page data, not its visible pricing page. Prices change often, so confirm on ActiveCampaign’s pricing page before you buy.
02How the Price Scales
ActiveCampaign prices the account, not each user, so adding teammates does not change the bill. The size of your list or your sending volume does.
| Contacts | Monthly price |
|---|---|
| 1,000 | $19 |
| 5,000 | $99 |
| 10,000 | $189 |
03Compared With Other Email Marketing Tools
ActiveCampaign is the 7th cheapest of the 12 email marketing tools we track, by entry price. Cheaper: Brevo ($8.08/mo), Constant Contact ($10.20/mo) and MailerLite ($10.80/mo).
- Brevo pricing $8.08/mo
- Constant Contact pricing $10.20/mo
- MailerLite pricing $10.80/mo
04Is ActiveCampaign Worth the Price?
ActiveCampaign is worth paying for if you need serious automation and will invest time in building it. Its strength is complex, behavior-driven automation at a price below enterprise marketing platforms. Its Value score is 4.2/5: strongest on adoption and plan terms, weakest on free plan. The score measures cost and accessibility, not how much the product can do.
| Value score component | Score (0 to 1) |
|---|---|
| Entry cost | 0.46 |
| Free plan | 0.00 |
| Adoption | 1.00 |
| Drawback risk | 0.67 |
| Plan terms | 1.00 |
05What You Get
ActiveCampaign is an automation tool that also sends email. Its visual builder handles branching logic, lead scoring, site tracking and conditional content, and a sales CRM can be added on. It asks for more learning than its simpler rivals and repays it for businesses whose marketing depends on timing and behavior.
Where it falls short: There is no free plan, the learning curve is real, and the cost climbs with both contacts and tier.
Pros
- Very strong automation depth
- Good balance of email marketing and CRM
- Powerful segmentation options
Cons
- No free plan
- Setup can be complex for beginners
- Interface has a steeper learning curve
06FAQ
Does ActiveCampaign have a free plan?
No. Paid plans start at $15/mo, with a 14-day trial.
How much does ActiveCampaign cost for a team of 10?
ActiveCampaign prices the account, not each user, starting at $15/mo. Team size does not change the price; the size of your list does.
Is ActiveCampaign cheaper on annual billing?
Yes. The Starter plan is $15 a month billed annually against $19 billed monthly, about 21% less.
What does ActiveCampaign’s top plan cost?
The top published tier is $145/mo (Enterprise).