Mailchimp Pricing in 2026: Plans, Free Plan and Team Costs
Mailchimp starts at $13/mo: Essentials plan, billed monthly, 500 contacts at this price. Mailchimp has a free plan (250 contacts and 500 sends a month). Paid plans can be tried free for 14 days.
01Mailchimp Plans
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 250 contacts; 500 email sends per month (250 per day); 1 user seat; 1 audience | |
| Essentials | n/a | $13 | 500 contacts at this price; Monthly sends 10x contacts; 3 user seats; 3 audiences | Email scheduling; A/B testing; 24/7 email & chat support; Automation flows up to 4 steps |
| Standard | n/a | $20 | 500 contacts at this price; Monthly sends 12x contacts; 5 user seats; 5 audiences | Custom-coded templates; Dynamic content; Up to 200 automation flows; 4 roles |
| Premium | n/a | $350 | Starts at 10,000 contacts; Monthly sends 15x contacts; Unlimited user seats; Unlimited audiences | Phone & priority support; Dedicated onboarding specialist; Predictive segmentation; Multivariate testing |
Prices are in US dollars, per month. Trial: 14 days. Prices change often, so confirm on Mailchimp’s pricing page before you buy.
02How the Price Scales
Mailchimp prices the account, not each user, so adding teammates does not change the bill. The size of your list or your sending volume does.
Mailchimp publishes its larger tiers only in an interactive calculator, so check the price at your list size on its pricing page.
03Compared With Other Email Marketing Tools
Mailchimp is the 6th cheapest of the 12 email marketing tools we track, by entry price. Cheaper: Brevo ($8.08/mo), Constant Contact ($10.20/mo) and MailerLite ($10.80/mo).
- Brevo pricing $8.08/mo
- Constant Contact pricing $10.20/mo
- MailerLite pricing $10.80/mo
04Is Mailchimp Worth the Price?
Mailchimp is worth paying for if you want a familiar general-purpose tool with integrations for everything. Its strength is getting a small business sending good-looking email quickly. Its Value score is 4.5/5: strongest on free plan, adoption and plan terms, weakest on drawback risk. The score measures cost and accessibility, not how much the product can do.
| Value score component | Score (0 to 1) |
|---|---|
| Entry cost | 0.55 |
| Free plan | 1.00 |
| Adoption | 1.00 |
| Drawback risk | 0.33 |
| Plan terms | 1.00 |
05What You Get
Mailchimp is the email tool most small businesses try first. It covers campaigns, templates, basic automation, landing pages and forms, and connects to almost everything. It is a generalist: good at getting a newsletter out, less convincing once you need advanced automation, and priced by the size of your audience.
Where it falls short: The price rises with every contact you add, the free plan is small, and automation is shallower than in specialist tools.
Pros
- Very well known and easy to start with
- Template builder is approachable
- Large ecosystem and integration coverage
Cons
- Pricing climbs quickly with list growth
- Automation depth trails specialist tools
- Support quality varies by plan
06FAQ
Does Mailchimp have a free plan?
Yes. It includes: 250 contacts, 500 email sends per month (250 per day), 1 user seat and 1 audience.
How much does Mailchimp cost for a team of 10?
Mailchimp prices the account, not each user, starting at $13/mo. Team size does not change the price; the size of your list does.
Is Mailchimp cheaper on annual billing?
Mailchimp publishes only a monthly price for its Essentials plan ($13).
What does Mailchimp’s top plan cost?
The top published tier is $350/mo (Premium).