Top 6 HubSpot Alternatives in 2026
HubSpot is free to start and costly to grow into. The step from the starter tiers to the professional ones is steep, and marketing contacts are billed as the list grows. The Sales Hub Starter plan costs $20/seat/mo, about $200 a month for a team of ten. At that size, 4 of the 6 tools below cost less. Salesforce ($25/user/mo) can model almost any sales process, and needs an administrator and a budget to match. Zoho CRM ($14/user/mo) offers deep customization at a low price, behind a busy interface. Pipedrive ($14/seat/mo) is a focused pipeline tool for small sales teams, with no free plan.
01Quick Comparison
| Tool | Entry price | Team of 10, per month | Free plan | Value score |
|---|---|---|---|---|
| Salesforce | $25/user/mo | $250 | Yes | 4.3/5 |
| Zoho CRM | $14/user/mo | $140 | Yes | 4.6/5 |
| Pipedrive | $14/seat/mo | $140 | No | 4.3/5 |
| Copper | $23/seat/mo | $230 | No | 4.1/5 |
| Freshsales | $9/user/mo | $90 | No | 4.4/5 |
| Monday Sales CRM | $12/seat/mo | $120 | No | 4.1/5 |
| HubSpot (current) | $20/seat/mo | $200 | Yes | 4.6/5 |
02The Alternatives
Salesforce
From$25/user/moTeam of 10$250Value score4.3/5
Compared with HubSpot: A team of ten pays about $250 a month, $50 more than on HubSpot; its free plan allows 10GB of data storage.
Salesforce is the CRM that large sales organizations standardize on. Almost every object, field, process and report can be customized, and thousands of third-party apps plug into it. That flexibility comes with real overhead: most serious deployments have an administrator, and many have a consultant.
- Best for
- Larger sales organizations that need deep customization
- Pricing
- Starter Suite plan, same price billed monthly or annually. Free plan: 10GB of data storage.
- Key features
- Lead and opportunity management, Forecasting and pipeline reporting, Workflow automation
Where it falls short: Implementation takes time and money, and the tiers a growing company actually needs cost far more than the entry plan.
Salesforce plans and pricing HubSpot vs Salesforce in detail Visit Salesforce
Zoho CRM
From$14/user/moTeam of 10$140Value score4.6/5
Compared with HubSpot: A team of ten pays about $140 a month, $60 less than on HubSpot; its free plan allows up to 3 users.
Zoho CRM offers a great deal for the money: sales automation, workflow rules, forecasting, an AI assistant and deep customization, at prices well below the big names. It is one piece of Zoho’s large family of business apps, which is a strength if you use them and a source of clutter if you do not.
- Best for
- Budget-conscious businesses that still need CRM customization
- Pricing
- Standard plan, billed annually. Free plan: up to 3 users.
- Key features
- Lead, contact, and deal management, Blueprint workflow automation, Email and telephony integrations
Where it falls short: The interface is busy, setup takes patience, and integrations work best with Zoho’s own apps.
Zoho CRM plans and pricing HubSpot vs Zoho CRM in detail Visit Zoho CRM
Pipedrive
From$14/seat/moTeam of 10$140Value score4.3/5
Compared with HubSpot: A team of ten pays about $140 a month, $60 less than on HubSpot; unlike HubSpot, it has no free plan.
Pipedrive is a sales CRM built around the pipeline view. Deals are cards that reps drag from stage to stage, and the system nudges them toward the next activity on each one. It does that one job well and leaves marketing and customer service to other tools.
- Best for
- Sales teams that want a focused CRM without heavy complexity
- Pricing
- Lite plan, billed annually.
- Key features
- Visual pipeline management, Email sync and templates, Sales automation
Where it falls short: There is no free plan, and features such as lead generation and email campaigns are paid add-ons.
Pipedrive plans and pricing HubSpot vs Pipedrive in detail Visit Pipedrive
Copper
From$23/seat/moTeam of 10$230Value score4.1/5
Compared with HubSpot: A team of ten pays about $230 a month, $30 more than on HubSpot; unlike HubSpot, it has no free plan.
Copper is a CRM that lives inside Google Workspace. Contacts, deals and email history appear beside Gmail and Calendar, and much of the data entry happens automatically from the inbox. It is aimed at relationship-driven businesses such as agencies and consultancies, not at high-volume sales floors.
- Best for
- Google Workspace-first businesses that want a simple CRM
- Pricing
- Basic plan, billed annually ($29 billed monthly).
- Key features
- Gmail and Google Calendar integration, Pipeline management, Task automation
Where it falls short: It only makes sense for companies on Google Workspace, there is no free plan, and reporting and automation are modest.
Copper plans and pricing Copper vs HubSpot in detail Visit Copper
Freshsales
From$9/user/moTeam of 10$90Value score4.4/5
Compared with HubSpot: A team of ten pays about $90 a month, $110 less than on HubSpot; unlike HubSpot, it has no free plan.
Freshsales is the CRM from Freshworks, with phone, email and chat built into the product instead of bolted on. Lead scoring and deal insights come from its AI assistant, and the pricing sits at the affordable end. It suits teams that sell mainly by phone and email and want one tool to do it.
- Best for
- SMBs that want CRM and sales communication in one tool
- Pricing
- Growth plan, billed annually ($11 billed monthly).
- Key features
- Built-in email, phone, and chat, Lead scoring, Pipeline and deal management
Where it falls short: The app marketplace is smaller than its larger rivals’, and advanced customization and reporting need the higher tiers.
Freshsales plans and pricing Freshsales vs HubSpot in detail Visit Freshsales
Monday Sales CRM
From$12/seat/moTeam of 10$120Value score4.1/5
Compared with HubSpot: A team of ten pays about $120 a month, $80 less than on HubSpot; unlike HubSpot, it has no free plan.
Monday Sales CRM, sold today as monday CRM, is a sales tool built on monday.com’s boards. Pipelines, contacts and activities are customizable tables with automations and dashboards on top, so it feels less like a traditional CRM and more like a flexible workspace arranged for selling. It makes the most sense for teams already using monday.com for project work.
- Best for
- Teams that want a customizable, visual CRM workspace
- Pricing
- Basic plan, billed annually ($18 billed monthly), 3-seat minimum.
- Key features
- Lead and pipeline boards, Email sync and tracking, Activity logging
Where it falls short: Seats have a minimum, there is no free plan, and dedicated sales features are lighter than in CRMs built for the job.
Monday Sales CRM plans and pricing HubSpot vs Monday Sales CRM in detail Visit Monday Sales CRM
03FAQ
What is the closest alternative to HubSpot?
Salesforce. Salesforce is the CRM that large sales organizations standardize on. A team of ten pays about $250 a month, $50 more than on HubSpot; its free plan allows 10GB of data storage.
What is the cheapest alternative to HubSpot?
Zoho CRM: free plan, then $14/user/mo. Standard plan, billed annually. Free plan: up to 3 users.
Which HubSpot alternatives have a free plan?
Salesforce and Zoho CRM. Free plans differ a lot in what they limit, so check the plan tables on each tool’s pricing page.
Is HubSpot still worth using?
Yes, if you want marketing and sales in one system that people will use without training. Its strength is putting marketing and sales on one system that people will use without training. The weakness: costs jump between tiers, and the useful automation and reporting sit on the expensive ones.
04Bottom Line
If cost is why you are leaving HubSpot, start with Zoho CRM. If you want the least disruption, Salesforce is the closest in spirit: it can model almost any sales process, and needs an administrator and a budget to match. If you would rather simplify, Pipedrive is the easiest of the group to adopt.