HubSpot vs Monday Sales CRM: Which Is Better in 2026?
HubSpot starts as a free CRM and grows into a suite: marketing, sales, service and content tools that share one contact database. Monday Sales CRM, sold today as monday CRM, is a sales tool built on monday.com’s boards. HubSpot’s strength is putting marketing and sales on one system that people will use without training; Monday Sales CRM’s is giving teams a CRM they can reshape themselves, alongside their monday.com projects.
01Pricing
HubSpot: the Sales Hub Starter plan costs $20/seat/mo, about $200 a month for a team of ten. Monday Sales CRM: the Basic plan costs $12/seat/mo, about $120 a month for a team of ten (there is a 3-seat minimum). At ten people Monday Sales CRM is cheaper by about $80 a month, or $960 a year. HubSpot has a free plan (up to 2 users). Monday Sales CRM has no free plan; the trial runs 14 days.
| Team size | HubSpot | Monday Sales CRM |
|---|---|---|
| 5 users | $100 | $60 |
| 10 users | $200 | $120 |
| 25 users | $500 | $300 |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Free for up to 2 users; Up to 3 snippets, 3 email templates; HubSpot branding on live chat | |
| Sales Hub Starter † | n/a | $20/seat | 500 HubSpot Credits; Up to 5,000 snippets/templates | Sales automation workflows; Conversational bots; Sequences; Lead scoring |
| Sales Hub Professional † | $90/seat | $100/seat | 3,000 HubSpot Credits; Up to 300 workflows; 3,000 calling minutes; $1,500 one-time onboarding fee required | Deal automation; Meeting scheduling; Up to 10 lead scores; 1,000 email sends per user per day |
| Sales Hub Enterprise † | $150/seat | n/a | 5,000 HubSpot Credits; Up to 1,000 workflows; 12,000 calling minutes; $3,500 one-time onboarding fee required | Advanced forecasting; Custom signals |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Basic † | $12/seat | $18/seat | 3-seat minimum; 1 workspace; 1 custom dashboard; 1,000 active contacts & deals | Lead and contact organization |
| Standard † | $17/seat | $25/seat | 3-seat minimum; 3 workspaces; 5 custom dashboards; 10,000 active contacts & deals | Sales process automations; Centralized communications hub; iOS & Android apps; Standard AI agents |
| Pro † | $28/seat | $41/seat | 3-seat minimum; 15 workspaces; 50 custom dashboards; 100,000 active contacts & deals | Mass emails; Email sequences; Pro AI with workflow builder |
| Ultimate | Custom | Custom | 25K API calls per day | 24/7 prioritized support; Advanced security; HIPAA compliance; White-glove migration |
Prices are per month on annual billing, except HubSpot (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. HubSpot pricing and Monday Sales CRM pricing have the full detail.
02The Two Tools
HubSpot
HubSpot starts as a free CRM and grows into a suite: marketing, sales, service and content tools that share one contact database. It is easy to use, and sales and marketing see the same records without integration work. The catch is the pricing, which steps up sharply between tiers and with the size of your marketing list.
- Best at
- Putting marketing and sales on one system that people will use without training.
- Falls short
- Costs jump between tiers, and the useful automation and reporting sit on the expensive ones.
Monday Sales CRM
Monday Sales CRM, sold today as monday CRM, is a sales tool built on monday.com’s boards. Pipelines, contacts and activities are customizable tables with automations and dashboards on top, so it feels less like a traditional CRM and more like a flexible workspace arranged for selling. It makes the most sense for teams already using monday.com for project work.
- Best at
- Giving teams a CRM they can reshape themselves, alongside their monday.com projects.
- Falls short
- Seats have a minimum, there is no free plan, and dedicated sales features are lighter than in CRMs built for the job.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | HubSpot | The free CRM covers the basics, and marketing tools can be added when the business is ready. |
| Enterprise | Either | HubSpot: Its enterprise tiers suit companies that want marketing and sales on one platform without Salesforce’s overhead. Monday Sales CRM: Works where the wider company already runs on monday.com. |
| Startups | HubSpot | Free to begin, and the same system can run marketing once there is a marketing team. |
| Sales Teams | HubSpot | Email sequences, meeting scheduling and a record shared with marketing. |
| Agencies | Either | HubSpot: Agencies can run their own sales and marketing on it, and many of their clients use it too. Monday Sales CRM: Client pipelines sit next to the boards that run delivery. |
04Verdict
Choose HubSpot if you want marketing and sales in one system that people will use without training. Choose Monday Sales CRM if you already work in monday.com and want sales in the same place.
05FAQ
Is HubSpot or Monday Sales CRM cheaper?
For a team of ten, HubSpot comes to about $200 a month and Monday Sales CRM to about $120. Prices are per month on annual billing, except HubSpot (monthly billing; no annual price published).
Do HubSpot and Monday Sales CRM have free plans?
HubSpot has a free plan (up to 2 users). Monday Sales CRM has no free plan; the trial runs 14 days.
Which is easier to learn, HubSpot or Monday Sales CRM?
There is little between them: both are moderately involved to set up.
Which is better for small business, HubSpot or Monday Sales CRM?
HubSpot. The free CRM covers the basics, and marketing tools can be added when the business is ready.