Brevo vs GetResponse: Which Is Better in 2026?
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. Brevo’s strength is multi-channel messaging and transactional email on a budget; GetResponse’s is covering email, landing pages and webinars under one login.
01Pricing
Brevo: paid plans start at $8.08/mo for 5,000 emails per month. GetResponse: paid plans start at $15.58/mo for 1,000 contacts. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Brevo has a free plan (300 emails a day). GetResponse has a free plan (up to 500 contacts).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 300 emails per day | |
| Starter | $8.08 | $9 | From 5,000 emails per month | Drag & drop email editor; AI content generator; Advanced segmentation; Forms |
| Standard | $16.17 | $18 | 1 landing page included | Marketing automation; A/B testing; Advanced email reporting; AI send time optimization |
| Professional | $449.08 | $499 | From 150,000 emails per month; 10 seats included | WhatsApp, popups, mobile & web push; Contact scoring; Advanced ecommerce features; AI segmentation |
| Enterprise | Custom | Custom | Multi-account management; Custom objects; Dedicated IP; SSO & SAML |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 500 contacts; Landing page visits capped at 1,000 per month; GetResponse badge on every message | |
| Starter † | $15.58 | $19 | 1,000 contacts at this price; Unlimited monthly email sends; 3 users; 1 custom automation workflow | AI email generator; Welcome email series; Landing page builder; Signup forms and popups |
| Marketer † | $48.38 | $59 | 1,000 contacts at this price; 5 users | Unlimited automation workflows; Abandoned cart recovery; A/B testing; Promo codes and revenue reports |
| Creator † | $56.58 | $69 | 1,000 contacts at this price; 5 users; Up to 500 students; Webinars up to 100 attendees | Website builder; Course creator; Webinars; Premium newsletter subscriptions |
| Enterprise | Custom | Custom | Unlimited users; Webinars up to 1,000 attendees | SMS marketing; Mobile push notifications; Dedicated sending domain; Single sign-on (SSO) |
Prices are per month on annual billing. † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Brevo pricing and GetResponse pricing have the full detail.
02The Two Tools
Brevo
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.
- Best at
- Multi-channel messaging and transactional email on a budget.
- Falls short
- Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
GetResponse
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.
- Best at
- Covering email, landing pages and webinars under one login.
- Falls short
- The interface is crowded, and the more advanced automation and webinar features need the higher tiers.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Brevo | Pricing by emails sent keeps the cost low for a large list mailed occasionally. |
| Ecommerce | Either | Brevo: Transactional email and SMS in the same account as campaigns. GetResponse: Covers abandoned-cart and product emails as part of a wider marketing bundle. |
| Startups | Brevo | One low-cost account for marketing email, transactional email and SMS. |
| Creators | Neither | Neither is a natural fit for creators. |
| Agencies | Brevo | Low client costs for campaigns plus transactional email and SMS. |
04Verdict
Choose Brevo if you have a large list you mail occasionally, or need SMS and transactional email in the same account. Choose GetResponse if you want email, landing pages and webinars from one vendor.
05FAQ
Is Brevo or GetResponse cheaper?
Brevo starts at $8.08/mo and GetResponse at $15.58/mo. Both rise with the size of your list. Prices are per month on annual billing.
Do Brevo and GetResponse have free plans?
Brevo has a free plan (300 emails a day). GetResponse has a free plan (up to 500 contacts).
Which is easier to learn, Brevo or GetResponse?
There is little between them: both are moderately involved to set up.
Which is better for small business, Brevo or GetResponse?
Brevo. Pricing by emails sent keeps the cost low for a large list mailed occasionally.