GetResponse vs Mailchimp: Which Is Better in 2026?
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. Mailchimp is the email tool most small businesses try first. GetResponse’s strength is covering email, landing pages and webinars under one login; Mailchimp’s is getting a small business sending good-looking email quickly.
01Pricing
GetResponse: paid plans start at $15.58/mo for 1,000 contacts. Mailchimp: paid plans start at $13/mo for 500 contacts. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. GetResponse has a free plan (up to 500 contacts). Mailchimp has a free plan (250 contacts and 500 sends a month).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 500 contacts; Landing page visits capped at 1,000 per month; GetResponse badge on every message | |
| Starter † | $15.58 | $19 | 1,000 contacts at this price; Unlimited monthly email sends; 3 users; 1 custom automation workflow | AI email generator; Welcome email series; Landing page builder; Signup forms and popups |
| Marketer † | $48.38 | $59 | 1,000 contacts at this price; 5 users | Unlimited automation workflows; Abandoned cart recovery; A/B testing; Promo codes and revenue reports |
| Creator † | $56.58 | $69 | 1,000 contacts at this price; 5 users; Up to 500 students; Webinars up to 100 attendees | Website builder; Course creator; Webinars; Premium newsletter subscriptions |
| Enterprise | Custom | Custom | Unlimited users; Webinars up to 1,000 attendees | SMS marketing; Mobile push notifications; Dedicated sending domain; Single sign-on (SSO) |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 250 contacts; 500 email sends per month (250 per day); 1 user seat; 1 audience | |
| Essentials | n/a | $13 | 500 contacts at this price; Monthly sends 10x contacts; 3 user seats; 3 audiences | Email scheduling; A/B testing; 24/7 email & chat support; Automation flows up to 4 steps |
| Standard | n/a | $20 | 500 contacts at this price; Monthly sends 12x contacts; 5 user seats; 5 audiences | Custom-coded templates; Dynamic content; Up to 200 automation flows; 4 roles |
| Premium | n/a | $350 | Starts at 10,000 contacts; Monthly sends 15x contacts; Unlimited user seats; Unlimited audiences | Phone & priority support; Dedicated onboarding specialist; Predictive segmentation; Multivariate testing |
Prices are per month on annual billing, except Mailchimp (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. GetResponse pricing and Mailchimp pricing have the full detail.
02The Two Tools
GetResponse
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.
- Best at
- Covering email, landing pages and webinars under one login.
- Falls short
- The interface is crowded, and the more advanced automation and webinar features need the higher tiers.
Mailchimp
Mailchimp is the email tool most small businesses try first. It covers campaigns, templates, basic automation, landing pages and forms, and connects to almost everything. It is a generalist: good at getting a newsletter out, less convincing once you need advanced automation, and priced by the size of your audience.
- Best at
- Getting a small business sending good-looking email quickly.
- Falls short
- The price rises with every contact you add, the free plan is small, and automation is shallower than in specialist tools.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Mailchimp | The safe default: it does what a small business usually needs and connects to the tools they already use. |
| Ecommerce | Either | GetResponse: Covers abandoned-cart and product emails as part of a wider marketing bundle. Mailchimp: Adequate for a small store, with store integrations and product blocks. |
| Startups | Either | GetResponse: Email plus landing pages and funnels without extra subscriptions. Mailchimp: Familiar to almost any hire, though the price grows with the list. |
| Creators | Mailchimp | Workable and familiar, but you pay as the audience grows and get few creator-specific tools. |
| Agencies | Mailchimp | Most clients already have an account, which makes it hard to avoid. |
04Verdict
Choose GetResponse if you want email, landing pages and webinars from one vendor. Choose Mailchimp if you want a familiar general-purpose tool with integrations for everything.
05FAQ
Is GetResponse or Mailchimp cheaper?
GetResponse starts at $15.58/mo and Mailchimp at $13/mo. Both rise with the size of your list. Prices are per month on annual billing, except Mailchimp (monthly billing; no annual price published).
Do GetResponse and Mailchimp have free plans?
GetResponse has a free plan (up to 500 contacts). Mailchimp has a free plan (250 contacts and 500 sends a month).
Which is easier to learn, GetResponse or Mailchimp?
There is little between them: both are moderately involved to set up.
Which is better for small business, GetResponse or Mailchimp?
Mailchimp. The safe default: it does what a small business usually needs and connects to the tools they already use.