ConvertKit vs GetResponse: Which Is Better in 2026?
ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. ConvertKit’s strength is growing and selling to an audience without a marketing team; GetResponse’s is covering email, landing pages and webinars under one login.
01Pricing
ConvertKit: paid plans start at $33/mo for 1,000 subscribers. GetResponse: paid plans start at $15.58/mo for 1,000 contacts. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. ConvertKit has a free plan (up to 10,000 subscribers). GetResponse has a free plan (up to 500 contacts).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 10,000 subscribers | |
| Creator † | $33 | $39 | 1,000 subscribers at this price | Full set of core email marketing tools |
| Pro † | $66 | $79 | 1,000 subscribers at this price | Advanced reporting; Advanced automation, audience and growth features |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 500 contacts; Landing page visits capped at 1,000 per month; GetResponse badge on every message | |
| Starter † | $15.58 | $19 | 1,000 contacts at this price; Unlimited monthly email sends; 3 users; 1 custom automation workflow | AI email generator; Welcome email series; Landing page builder; Signup forms and popups |
| Marketer † | $48.38 | $59 | 1,000 contacts at this price; 5 users | Unlimited automation workflows; Abandoned cart recovery; A/B testing; Promo codes and revenue reports |
| Creator † | $56.58 | $69 | 1,000 contacts at this price; 5 users; Up to 500 students; Webinars up to 100 attendees | Website builder; Course creator; Webinars; Premium newsletter subscriptions |
| Enterprise | Custom | Custom | Unlimited users; Webinars up to 1,000 attendees | SMS marketing; Mobile push notifications; Dedicated sending domain; Single sign-on (SSO) |
Prices are per month on annual billing. † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. ConvertKit pricing and GetResponse pricing have the full detail.
02The Two Tools
ConvertKit
ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Subscribers are organized with tags instead of lists, automations are drawn as simple visual flows, and you can sell digital products and paid subscriptions from the same account. Emails are plain and text-first by intent.
- Best at
- Growing and selling to an audience without a marketing team.
- Falls short
- Design options and reporting are limited, and it is not built for stores or sales teams.
GetResponse
GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.
- Best at
- Covering email, landing pages and webinars under one login.
- Falls short
- The interface is crowded, and the more advanced automation and webinar features need the higher tiers.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | GetResponse | Worth it if you also want landing pages and webinars. |
| Ecommerce | GetResponse | Covers abandoned-cart and product emails as part of a wider marketing bundle. |
| Startups | Either | ConvertKit: Fits founder-led companies that grow through content and a newsletter. GetResponse: Email plus landing pages and funnels without extra subscriptions. |
| Creators | ConvertKit | Made for creators: tagging, simple automations and built-in ways to sell. |
| Agencies | Neither | Neither is a natural fit for agencies. |
04Verdict
Choose ConvertKit if you are a creator building and monetizing an audience. Choose GetResponse if you want email, landing pages and webinars from one vendor.
05FAQ
Is ConvertKit or GetResponse cheaper?
ConvertKit starts at $33/mo and GetResponse at $15.58/mo. Both rise with the size of your list. Prices are per month on annual billing.
Do ConvertKit and GetResponse have free plans?
ConvertKit has a free plan (up to 10,000 subscribers). GetResponse has a free plan (up to 500 contacts).
Which is easier to learn, ConvertKit or GetResponse?
ConvertKit is quick to set up; GetResponse is moderately involved to set up. The interface is crowded, and the more advanced automation and webinar features need the higher tiers.
Which is better for ecommerce, ConvertKit or GetResponse?
GetResponse. Covers abandoned-cart and product emails as part of a wider marketing bundle.