Brevo vs ConvertKit: Which Is Better in 2026?
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Brevo’s strength is multi-channel messaging and transactional email on a budget; ConvertKit’s is growing and selling to an audience without a marketing team.
01Pricing
Brevo: paid plans start at $8.08/mo for 5,000 emails per month. ConvertKit: paid plans start at $33/mo for 1,000 subscribers. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Brevo has a free plan (300 emails a day). ConvertKit has a free plan (up to 10,000 subscribers).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 300 emails per day | |
| Starter | $8.08 | $9 | From 5,000 emails per month | Drag & drop email editor; AI content generator; Advanced segmentation; Forms |
| Standard | $16.17 | $18 | 1 landing page included | Marketing automation; A/B testing; Advanced email reporting; AI send time optimization |
| Professional | $449.08 | $499 | From 150,000 emails per month; 10 seats included | WhatsApp, popups, mobile & web push; Contact scoring; Advanced ecommerce features; AI segmentation |
| Enterprise | Custom | Custom | Multi-account management; Custom objects; Dedicated IP; SSO & SAML |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 10,000 subscribers | |
| Creator † | $33 | $39 | 1,000 subscribers at this price | Full set of core email marketing tools |
| Pro † | $66 | $79 | 1,000 subscribers at this price | Advanced reporting; Advanced automation, audience and growth features |
Prices are per month on annual billing. † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Brevo pricing and ConvertKit pricing have the full detail.
02The Two Tools
Brevo
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.
- Best at
- Multi-channel messaging and transactional email on a budget.
- Falls short
- Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
ConvertKit
ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Subscribers are organized with tags instead of lists, automations are drawn as simple visual flows, and you can sell digital products and paid subscriptions from the same account. Emails are plain and text-first by intent.
- Best at
- Growing and selling to an audience without a marketing team.
- Falls short
- Design options and reporting are limited, and it is not built for stores or sales teams.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Brevo | Pricing by emails sent keeps the cost low for a large list mailed occasionally. |
| Ecommerce | Brevo | Transactional email and SMS in the same account as campaigns. |
| Startups | Brevo | One low-cost account for marketing email, transactional email and SMS. |
| Creators | ConvertKit | Made for creators: tagging, simple automations and built-in ways to sell. |
| Agencies | Brevo | Low client costs for campaigns plus transactional email and SMS. |
04Verdict
Choose Brevo if you have a large list you mail occasionally, or need SMS and transactional email in the same account. Choose ConvertKit if you are a creator building and monetizing an audience.
05FAQ
Is Brevo or ConvertKit cheaper?
Brevo starts at $8.08/mo and ConvertKit at $33/mo. Both rise with the size of your list. Prices are per month on annual billing.
Do Brevo and ConvertKit have free plans?
Brevo has a free plan (300 emails a day). ConvertKit has a free plan (up to 10,000 subscribers).
Which is easier to learn, Brevo or ConvertKit?
ConvertKit is quick to set up; Brevo is moderately involved to set up. Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
Which is better for small business, Brevo or ConvertKit?
Brevo. Pricing by emails sent keeps the cost low for a large list mailed occasionally.