Top 6 Drip Alternatives in 2026

Compared with Drip: Starts at $20/mo, $19 a month less than Drip; it has a free plan, which Drip does not.

Klaviyo is built for online stores. It pulls order and browsing data from platforms such as Shopify and uses it for segmentation and automated flows: abandoned carts, post-purchase follow-ups, win-backs. Email and SMS run from the same data. It is the specialist’s choice for ecommerce and priced like one.

Best for

Ecommerce brands prioritizing retention and customer lifecycle revenue

Pricing

Email plan, billed monthly, 251-500 active profiles at this price. Free plan: up to 250 active profiles and 500 sends a month.

Key features

Behavior-based segmentation, Ecommerce automation flows, SMS marketing

Where it falls short: Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.

Klaviyo plans and pricing Drip vs Klaviyo in detail Visit Klaviyo

Compared with Drip: Starts at $15/mo, $24 a month less than Drip.

ActiveCampaign is an automation tool that also sends email. Its visual builder handles branching logic, lead scoring, site tracking and conditional content, and a sales CRM can be added on. It asks for more learning than its simpler rivals and repays it for businesses whose marketing depends on timing and behavior.

Best for

Businesses that prioritize automation and segmentation

Pricing

Starter plan, billed annually ($19 billed monthly), 1,000 contacts at this price.

Key features

Advanced automations, Segmentation and personalization, Built-in CRM

Where it falls short: There is no free plan, the learning curve is real, and the cost climbs with both contacts and tier.

ActiveCampaign plans and pricing ActiveCampaign vs Drip in detail Visit ActiveCampaign

Compared with Drip: Starts at $13/mo, $26 a month less than Drip; it has a free plan, which Drip does not.

Mailchimp is the email tool most small businesses try first. It covers campaigns, templates, basic automation, landing pages and forms, and connects to almost everything. It is a generalist: good at getting a newsletter out, less convincing once you need advanced automation, and priced by the size of your audience.

Best for

SMBs that want a familiar general-purpose email platform

Pricing

Essentials plan, billed monthly, 500 contacts at this price. Free plan: 250 contacts and 500 sends a month.

Key features

Email campaigns and templates, Audience segmentation, Marketing automation journeys

Where it falls short: The price rises with every contact you add, the free plan is small, and automation is shallower than in specialist tools.

Mailchimp plans and pricing Drip vs Mailchimp in detail Visit Mailchimp

Compared with Drip: Starts at $33/mo, $6 a month less than Drip; it has a free plan, which Drip does not.

ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Subscribers are organized with tags instead of lists, automations are drawn as simple visual flows, and you can sell digital products and paid subscriptions from the same account. Emails are plain and text-first by intent.

Best for

Creators and newsletter businesses focused on audience building

Pricing

Creator plan, billed annually ($39 billed monthly), 1,000 subscribers at this price. Free plan: up to 10,000 subscribers.

Key features

Visual automations, Landing pages and forms, Creator commerce tools

Where it falls short: Design options and reporting are limited, and it is not built for stores or sales teams.

ConvertKit plans and pricing ConvertKit vs Drip in detail Visit ConvertKit

Compared with Drip: Starts at $10.20/mo, $28.80 a month less than Drip.

Constant Contact is a long-standing choice for small businesses and nonprofits. Beyond email it handles event registration, social posting and surveys, and it backs them with phone support and plenty of guidance. Automation is basic, and there is a trial instead of a free plan.

Best for

Small businesses that want straightforward email marketing

Pricing

Lite plan, billed annually ($12 billed monthly), 500 contacts at this price.

Key features

Email templates and campaigns, Audience segmentation, Event marketing tools

Where it falls short: Automation and segmentation are limited, and you pay from the start.

Constant Contact plans and pricing Constant Contact vs Drip in detail Visit Constant Contact

Compared with Drip: Starts at $15.58/mo, $23.42 a month less than Drip; it has a free plan, which Drip does not.

GetResponse packs a lot around its email tool: automation, landing pages, sign-up funnels, webinars and a website builder. It suits marketers who want one subscription for lead generation and follow-up. Breadth is the appeal, and no single part is the best in its class.

Best for

Marketers who want email plus funnels and webinars

Pricing

Starter plan, billed annually ($19 billed monthly), 1,000 contacts at this price. Free plan: up to 500 contacts.

Key features

Email campaigns and autoresponders, Marketing automation, Conversion funnels

Where it falls short: The interface is crowded, and the more advanced automation and webinar features need the higher tiers.

GetResponse plans and pricing Drip vs GetResponse in detail Visit GetResponse