Email Marketing/Pricing

Klaviyo Pricing in 2026: Plans, Free Plan and Team Costs

Every plan, what a team pays, and whether Klaviyo is worth it
By YeetStack EditorialPricing checked October 2026How we compare

Klaviyo starts at $20/mo: Email plan, billed monthly, 251-500 active profiles at this price. Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).

Visit Klaviyo’s website

01Klaviyo Plans

Plan Billed annually Billed monthly Limits Adds
Free $0 $0 Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; Email support for first 60 days
Email n/a $20 251-500 active profiles at this price Expanded email send capacity
Email + SMS n/a $35 251-500 active profiles at this price Email plus SMS/MMS credits

Prices are in US dollars, per month. Prices change often, so confirm on Klaviyo’s pricing page before you buy.

02How the Price Scales

Klaviyo prices the account, not each user, so adding teammates does not change the bill. The size of your list or your sending volume does.

Klaviyo publishes its larger tiers only in an interactive calculator, so check the price at your list size on its pricing page.

03Compared With Other Email Marketing Tools

Klaviyo is the 9th cheapest of the 12 email marketing tools we track, by entry price. Cheaper: Brevo ($8.08/mo), Constant Contact ($10.20/mo) and MailerLite ($10.80/mo).

Entry price across the Email Marketing tools we track
  1. Brevofree tier$8.08/mo
  2. Constant Contact$10.20/mo
  3. MailerLitefree tier$10.80/mo
  4. Campaign Monitor$11.70/mo
  5. AWeber$12.49/mo
  6. Mailchimpfree tier$13/mo
  7. ActiveCampaign$15/mo
  8. GetResponsefree tier$15.58/mo
  9. Klaviyo (current)free tier$20/mo
  10. ConvertKitfree tier$33/mo
  11. Drip$39/mo
  12. Beehiivfree tier$49/mo

Cheapest paid plan on each vendor’s site. Prices are per month on annual billing, except Mailchimp, Drip and Klaviyo (monthly billing; no annual price published).

04Is Klaviyo Worth the Price?

Klaviyo is worth paying for if you run an online store and want marketing driven by purchase data. Its strength is turning store data into targeted, revenue-tracked email and SMS. Its Value score is 4.3/5: strongest on free plan, adoption and plan terms, weakest on entry cost. The score measures cost and accessibility, not how much the product can do.

Value score component Score (0 to 1)
Entry cost 0.27
Free plan 1.00
Adoption 1.00
Drawback risk 0.33
Plan terms 1.00

How the Value score works

05What You Get

Klaviyo is built for online stores. It pulls order and browsing data from platforms such as Shopify and uses it for segmentation and automated flows: abandoned carts, post-purchase follow-ups, win-backs. Email and SMS run from the same data. It is the specialist’s choice for ecommerce and priced like one.

Where it falls short: Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.

Pros

  • Excellent for ecommerce lifecycle marketing
  • Segmentation and revenue reporting are strong
  • Automations are mature and flexible

Cons

  • Pricing rises quickly with list growth
  • Best fit is ecommerce, not generic newsletters
  • Can take time to configure properly

06FAQ

Does Klaviyo have a free plan?

Yes. It includes: up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month and email support for first 60 days.

How much does Klaviyo cost for a team of 10?

Klaviyo prices the account, not each user, starting at $20/mo. Team size does not change the price; the size of your list does.

Is Klaviyo cheaper on annual billing?

Klaviyo publishes only a monthly price for its Email plan ($20).

What does Klaviyo’s top plan cost?

The top published tier is $35/mo (Email + SMS).