Constant Contact vs Klaviyo: Which Is Better in 2026?
Constant Contact is a long-standing choice for small businesses and nonprofits. Klaviyo is built for online stores. Constant Contact’s strength is helping non-marketers send email and run events with support on hand; Klaviyo’s is turning store data into targeted, revenue-tracked email and SMS.
01Pricing
Constant Contact: paid plans start at $10.20/mo for 500 contacts. Klaviyo: paid plans start at $20/mo for 251-500 active profiles. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Constant Contact has no free plan; the trial runs 30 days. Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Lite † | $10.20 | $12 | 500 contacts at this price; Monthly sends 10x contacts; 1 user; 1 automation template | Basic reporting |
| Standard † | $29.75 | $35 | Monthly sends 12x contacts; 3 users; 3 automation templates | Email scheduling; A/B testing; Advanced reporting |
| Premium † | $68 | $80 | Monthly sends 24x contacts; Unlimited users | Unlimited automations and segments; Dynamic content; Dedicated priority support team |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; Email support for first 60 days | |
| n/a | $20 | 251-500 active profiles at this price | Expanded email send capacity | |
| Email + SMS | n/a | $35 | 251-500 active profiles at this price | Email plus SMS/MMS credits |
Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Constant Contact pricing and Klaviyo pricing have the full detail.
02The Two Tools
Constant Contact
Constant Contact is a long-standing choice for small businesses and nonprofits. Beyond email it handles event registration, social posting and surveys, and it backs them with phone support and plenty of guidance. Automation is basic, and there is a trial instead of a free plan.
- Best at
- Helping non-marketers send email and run events with support on hand.
- Falls short
- Automation and segmentation are limited, and you pay from the start.
Klaviyo
Klaviyo is built for online stores. It pulls order and browsing data from platforms such as Shopify and uses it for segmentation and automated flows: abandoned carts, post-purchase follow-ups, win-backs. Email and SMS run from the same data. It is the specialist’s choice for ecommerce and priced like one.
- Best at
- Turning store data into targeted, revenue-tracked email and SMS.
- Falls short
- Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Constant Contact | Phone support and event tools suit owners who are not marketers. |
| Ecommerce | Klaviyo | Built on store data, with flows and revenue reporting that general tools cannot match. |
| Startups | Neither | Neither is a natural fit for startups. |
| Creators | Neither | Neither is a natural fit for creators. |
| Agencies | Klaviyo | The tool ecommerce clients expect an agency to know. |
04Verdict
Choose Constant Contact if you are a small business or nonprofit that wants hand-holding and event tools. Choose Klaviyo if you run an online store and want marketing driven by purchase data.
05FAQ
Is Constant Contact or Klaviyo cheaper?
Constant Contact starts at $10.20/mo and Klaviyo at $20/mo. Both rise with the size of your list. Prices are per month on annual billing, except Klaviyo (monthly billing; no annual price published).
Do Constant Contact and Klaviyo have free plans?
Constant Contact has no free plan; the trial runs 30 days. Klaviyo has a free plan (up to 250 active profiles and 500 sends a month).
Which is easier to learn, Constant Contact or Klaviyo?
Constant Contact is quick to set up; Klaviyo is moderately involved to set up. Pricing follows the number of active profiles and rises quickly, and it offers little to a business that is not selling online.
Which is better for small business, Constant Contact or Klaviyo?
Constant Contact. Phone support and event tools suit owners who are not marketers.