Constant Contact vs ConvertKit: Which Is Better in 2026?
Constant Contact is a long-standing choice for small businesses and nonprofits. ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Constant Contact’s strength is helping non-marketers send email and run events with support on hand; ConvertKit’s is growing and selling to an audience without a marketing team.
01Pricing
Constant Contact: paid plans start at $10.20/mo for 500 contacts. ConvertKit: paid plans start at $33/mo for 1,000 subscribers. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Constant Contact has no free plan; the trial runs 30 days. ConvertKit has a free plan (up to 10,000 subscribers).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Lite † | $10.20 | $12 | 500 contacts at this price; Monthly sends 10x contacts; 1 user; 1 automation template | Basic reporting |
| Standard † | $29.75 | $35 | Monthly sends 12x contacts; 3 users; 3 automation templates | Email scheduling; A/B testing; Advanced reporting |
| Premium † | $68 | $80 | Monthly sends 24x contacts; Unlimited users | Unlimited automations and segments; Dynamic content; Dedicated priority support team |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 10,000 subscribers | |
| Creator † | $33 | $39 | 1,000 subscribers at this price | Full set of core email marketing tools |
| Pro † | $66 | $79 | 1,000 subscribers at this price | Advanced reporting; Advanced automation, audience and growth features |
Prices are per month on annual billing. † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Constant Contact pricing and ConvertKit pricing have the full detail.
02The Two Tools
Constant Contact
Constant Contact is a long-standing choice for small businesses and nonprofits. Beyond email it handles event registration, social posting and surveys, and it backs them with phone support and plenty of guidance. Automation is basic, and there is a trial instead of a free plan.
- Best at
- Helping non-marketers send email and run events with support on hand.
- Falls short
- Automation and segmentation are limited, and you pay from the start.
ConvertKit
ConvertKit, now called Kit, is email marketing for creators: writers, podcasters, course sellers and newsletter operators. Subscribers are organized with tags instead of lists, automations are drawn as simple visual flows, and you can sell digital products and paid subscriptions from the same account. Emails are plain and text-first by intent.
- Best at
- Growing and selling to an audience without a marketing team.
- Falls short
- Design options and reporting are limited, and it is not built for stores or sales teams.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Constant Contact | Phone support and event tools suit owners who are not marketers. |
| Ecommerce | Neither | Neither is a natural fit for ecommerce. |
| Startups | ConvertKit | Fits founder-led companies that grow through content and a newsletter. |
| Creators | ConvertKit | Made for creators: tagging, simple automations and built-in ways to sell. |
| Agencies | Neither | Neither is a natural fit for agencies. |
04Verdict
Choose Constant Contact if you are a small business or nonprofit that wants hand-holding and event tools. Choose ConvertKit if you are a creator building and monetizing an audience.
05FAQ
Is Constant Contact or ConvertKit cheaper?
Constant Contact starts at $10.20/mo and ConvertKit at $33/mo. Both rise with the size of your list. Prices are per month on annual billing.
Do Constant Contact and ConvertKit have free plans?
Constant Contact has no free plan; the trial runs 30 days. ConvertKit has a free plan (up to 10,000 subscribers).
Which is easier to learn, Constant Contact or ConvertKit?
There is little between them: both are quick to set up.
Which is better for creators, Constant Contact or ConvertKit?
ConvertKit. Made for creators: tagging, simple automations and built-in ways to sell.