Brevo vs Drip: Which Is Better in 2026?
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Drip is marketing automation for small online stores. Brevo’s strength is multi-channel messaging and transactional email on a budget; Drip’s is ecommerce automation without Klaviyo’s complexity.
01Pricing
Brevo: paid plans start at $8.08/mo for 5,000 emails per month. Drip: paid plans start at $39/mo for up to 2,500 active people. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Brevo has a free plan (300 emails a day). Drip has no free plan; the trial runs 14 days.
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 300 emails per day | |
| Starter | $8.08 | $9 | From 5,000 emails per month | Drag & drop email editor; AI content generator; Advanced segmentation; Forms |
| Standard | $16.17 | $18 | 1 landing page included | Marketing automation; A/B testing; Advanced email reporting; AI send time optimization |
| Professional | $449.08 | $499 | From 150,000 emails per month; 10 seats included | WhatsApp, popups, mobile & web push; Contact scoring; Advanced ecommerce features; AI segmentation |
| Enterprise | Custom | Custom | Multi-account management; Custom objects; Dedicated IP; SSO & SAML |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Drip † | n/a | $39 | Up to 2,500 active people at this price; Unlimited email sends | Every feature included at all sizes; Billed only for active people |
Prices are per month on annual billing, except Drip (monthly billing; no annual price published). † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Brevo pricing and Drip pricing have the full detail.
02The Two Tools
Brevo
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.
- Best at
- Multi-channel messaging and transactional email on a budget.
- Falls short
- Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
Drip
Drip is marketing automation for small online stores. It connects to store platforms, segments customers by what they bought and browsed, and runs visual workflows for carts, welcomes and win-backs. It covers much of what Klaviyo does with a simpler product.
- Best at
- Ecommerce automation without Klaviyo’s complexity.
- Falls short
- There is no free plan, the integration catalog is smaller, and it offers little to businesses that are not stores.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Brevo | Pricing by emails sent keeps the cost low for a large list mailed occasionally. |
| Ecommerce | Drip | Store-driven automation for smaller shops that find Klaviyo too much. |
| Startups | Brevo | One low-cost account for marketing email, transactional email and SMS. |
| Creators | Neither | Neither is a natural fit for creators. |
| Agencies | Brevo | Low client costs for campaigns plus transactional email and SMS. |
04Verdict
Choose Brevo if you have a large list you mail occasionally, or need SMS and transactional email in the same account. Choose Drip if you run a small online store and want automation that is easy to manage.
05FAQ
Is Brevo or Drip cheaper?
Brevo starts at $8.08/mo and Drip at $39/mo. Both rise with the size of your list. Prices are per month on annual billing, except Drip (monthly billing; no annual price published).
Do Brevo and Drip have free plans?
Brevo has a free plan (300 emails a day). Drip has no free plan; the trial runs 14 days.
Which is easier to learn, Brevo or Drip?
There is little between them: both are moderately involved to set up.
Which is better for small business, Brevo or Drip?
Brevo. Pricing by emails sent keeps the cost low for a large list mailed occasionally.