HubSpot Pricing in 2026: Plans, Free Plan and Team Costs
HubSpot starts at $20/seat/mo: Sales Hub Starter plan, billed monthly. HubSpot has a free plan (up to 2 users).
01HubSpot Plans
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Free for up to 2 users; Up to 3 snippets, 3 email templates; HubSpot branding on live chat | |
| Sales Hub Starter † | n/a | $20/seat | 500 HubSpot Credits; Up to 5,000 snippets/templates | Sales automation workflows; Conversational bots; Sequences; Lead scoring |
| Sales Hub Professional † | $90/seat | $100/seat | 3,000 HubSpot Credits; Up to 300 workflows; 3,000 calling minutes; $1,500 one-time onboarding fee required | Deal automation; Meeting scheduling; Up to 10 lead scores; 1,000 email sends per user per day |
| Sales Hub Enterprise † | $150/seat | n/a | 5,000 HubSpot Credits; Up to 1,000 workflows; 12,000 calling minutes; $3,500 one-time onboarding fee required | Advanced forecasting; Custom signals |
Prices are in US dollars, per month, per seat. † This price comes from the vendor’s documentation or page data, not its visible pricing page. Prices change often, so confirm on HubSpot’s pricing page before you buy.
02What a Team Pays
Monthly cost by team size, on the cheapest plan that admits the team. Seat minimums and seat limits are applied, so the plan can change as the team grows.
| Team size | Monthly cost |
|---|---|
| 1 user | $20 |
| 5 users | $100 |
| 10 users | $200 |
| 25 users | $500 |
| 50 users | $1,000 |
Compare these costs across tools for your team size
03Compared With Other CRM Tools
HubSpot is the 6th cheapest of the 12 CRM tools we track, for a team of ten. Cheaper: Freshsales ($90), Monday Sales CRM ($120) and Zoho CRM ($140).
- Freshsales pricing $90
- Monday Sales CRM pricing $120
- Zoho CRM pricing $140
04Is HubSpot Worth the Price?
HubSpot is worth paying for if you want marketing and sales in one system that people will use without training. Its strength is putting marketing and sales on one system that people will use without training. Its Value score is 4.6/5: strongest on free plan, adoption and plan terms, weakest on entry cost. The score measures cost and accessibility, not how much the product can do.
| Value score component | Score (0 to 1) |
|---|---|
| Entry cost | 0.55 |
| Free plan | 1.00 |
| Adoption | 1.00 |
| Drawback risk | 0.67 |
| Plan terms | 1.00 |
05What You Get
HubSpot starts as a free CRM and grows into a suite: marketing, sales, service and content tools that share one contact database. It is easy to use, and sales and marketing see the same records without integration work. The catch is the pricing, which steps up sharply between tiers and with the size of your marketing list.
Where it falls short: Costs jump between tiers, and the useful automation and reporting sit on the expensive ones.
Pros
- Excellent free CRM entry point
- Unified customer platform across teams
- Easy to adopt for growing companies
Cons
- Costs rise fast as hubs and contacts expand
- Feature packaging can be confusing
- Advanced reporting requires higher tiers
06FAQ
Does HubSpot have a free plan?
Yes. It includes: free for up to 2 users; up to 3 snippets, 3 email templates; and HubSpot branding on live chat.
How much does HubSpot cost for a team of 10?
About $200 a month on the Sales Hub Starter plan ($20 per seat, 10 seats billed), on monthly billing and before tax.
Is HubSpot cheaper on annual billing?
HubSpot publishes only a monthly price for its Sales Hub Starter plan ($20).
What does HubSpot’s top plan cost?
The top published tier is $150/seat/mo (Sales Hub Enterprise).