Brevo vs MailerLite: Which Is Better in 2026?
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. MailerLite is a simple, inexpensive email tool with a clean editor. Brevo’s strength is multi-channel messaging and transactional email on a budget; MailerLite’s is covering the essentials well for very little money.
01Pricing
Brevo: paid plans start at $8.08/mo for 5,000 emails per month. MailerLite: paid plans start at $10.80/mo for 500 subscribers. Both price by the size of your list or sending volume, so the entry prices above only hold for a small audience; check each vendor’s calculator at your list size. Brevo has a free plan (300 emails a day). MailerLite has a free plan (up to 250 subscribers).
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 300 emails per day | |
| Starter | $8.08 | $9 | From 5,000 emails per month | Drag & drop email editor; AI content generator; Advanced segmentation; Forms |
| Standard | $16.17 | $18 | 1 landing page included | Marketing automation; A/B testing; Advanced email reporting; AI send time optimization |
| Professional | $449.08 | $499 | From 150,000 emails per month; 10 seats included | WhatsApp, popups, mobile & web push; Contact scoring; Advanced ecommerce features; AI segmentation |
| Enterprise | Custom | Custom | Multi-account management; Custom objects; Dedicated IP; SSO & SAML |
| Plan | Billed annually | Billed monthly | Limits | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 250 subscribers; 2,500 emails per month; 2 user seats; 3 automations | |
| Comfort | $10.80 | $12 | 500 subscribers at this price; 5,000 emails per month (10x tier ceiling); 3 user seats; 50 automations | Unlimited templates; AI writing assistant; Smart sending; 5 digital products |
| Power | $22.50 | $25 | 500 subscribers at this price; Unlimited monthly emails (fair use); Unlimited user seats | Unlimited automations; Unlimited landing pages and digital products; Multiple automation triggers; 24/7 live chat support |
| Enterprise | Custom | Custom | 200K+ subscribers; Custom sending volume | Dedicated success manager; Account audits; Dedicated IP option; Deliverability support |
Prices are per month on annual billing. † marks prices taken from the vendor’s documentation or page data instead of its visible pricing page. Brevo pricing and MailerLite pricing have the full detail.
02The Two Tools
Brevo
Brevo, formerly Sendinblue, combines email campaigns with SMS, WhatsApp, transactional email and a light CRM. Its pricing is based on how many emails you send, not on how many contacts you store, which favors large lists that are mailed occasionally. The free plan caps daily sends instead of list size.
- Best at
- Multi-channel messaging and transactional email on a budget.
- Falls short
- Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
MailerLite
MailerLite is a simple, inexpensive email tool with a clean editor. Newsletters, landing pages, forms and straightforward automations are all there, and the free plan is usable. It leaves out the heavier features, which keeps both the interface and the bill small.
- Best at
- Covering the essentials well for very little money.
- Falls short
- Automation, reporting and integrations are lighter than in the bigger platforms.
03Which Fits Your Situation
| If you are | Better fit | Why |
|---|---|---|
| Small Business | Either | Brevo: Pricing by emails sent keeps the cost low for a large list mailed occasionally. MailerLite: Covers the essentials for less money, with an editor that needs no training. |
| Ecommerce | Brevo | Transactional email and SMS in the same account as campaigns. |
| Startups | Either | Brevo: One low-cost account for marketing email, transactional email and SMS. MailerLite: Cheap, quick to set up and good enough until marketing becomes someone’s full-time job. |
| Creators | MailerLite | A low-cost start for creators who mostly need to send. |
| Agencies | Either | Brevo: Low client costs for campaigns plus transactional email and SMS. MailerLite: Easy to hand over to small clients with small budgets. |
04Verdict
Choose Brevo if you have a large list you mail occasionally, or need SMS and transactional email in the same account. Choose MailerLite if you want the essentials done well at a low price.
05FAQ
Is Brevo or MailerLite cheaper?
Brevo starts at $8.08/mo and MailerLite at $10.80/mo. Both rise with the size of your list. Prices are per month on annual billing.
Do Brevo and MailerLite have free plans?
Brevo has a free plan (300 emails a day). MailerLite has a free plan (up to 250 subscribers).
Which is easier to learn, Brevo or MailerLite?
MailerLite is quick to set up; Brevo is moderately involved to set up. Templates and reporting are plainer than Mailchimp’s, and the free plan’s daily cap limits how many people you can reach at once.
Which is better for ecommerce, Brevo or MailerLite?
Brevo. Transactional email and SMS in the same account as campaigns.