Copper

Copper is a crm designed to work natively inside google workspace. It stands out in crm for gmail and google calendar integration and pipeline management.

Pricing: Starts at $9/user/mo. Includes a free plan. Starter plan billed annually.

Best for: Google Workspace-first businesses that want a simple CRM

Key features: Gmail and Google Calendar integration, Pipeline management, Task automation, Email templates

Less Annoying CRM

Less Annoying CRM is a simple crm for small businesses that dislike complexity. It stands out in crm for contact and lead tracking and calendar and task management.

Pricing: Starts at $15/user/mo. Includes a free plan. Single flat per-user price.

Best for: Small businesses that want a no-fuss CRM

Key features: Contact and lead tracking, Calendar and task management, Custom fields, Pipeline reporting

HubSpot

HubSpot is a crm platform connecting marketing, sales, and support. It stands out in crm for contact and deal management and email tracking and meeting scheduler.

Pricing: Starts at $20/seat/mo. Includes a free plan. Sales Hub Starter seat pricing; bundled hubs increase total cost.

Best for: Growing businesses that want an integrated go-to-market stack

Key features: Contact and deal management, Email tracking and meeting scheduler, Marketing and support hub integrations, Workflow automation

Zoho CRM

Zoho CRM is a flexible crm with deep automation and a broad business suite. It stands out in crm for lead, contact, and deal management and blueprint workflow automation.

Pricing: Starts at $14/user/mo. Includes a free plan. Standard plan billed annually.

Best for: Budget-conscious businesses that still need CRM customization

Key features: Lead, contact, and deal management, Blueprint workflow automation, Email and telephony integrations, Forecasting and reporting

Streak

Streak is a crm that lives directly inside gmail. It stands out in crm for pipeline tracking in gmail and mail merge and snippets.

Pricing: Starts at $49/mo. Includes a free plan. Pro pricing billed annually.

Best for: Small teams that want CRM inside Gmail

Key features: Pipeline tracking in Gmail, Mail merge and snippets, Shared inbox workflows, Task reminders

Nimble

Nimble is a relationship-focused crm with strong contact enrichment. It stands out in crm for contact enrichment and pipeline tracking.

Pricing: Starts at $10/mo. Includes a free plan. Priced per user.

Best for: Relationship-driven sellers and consultants

Key features: Contact enrichment, Pipeline tracking, Email and calendar sync, Social profile aggregation

Insightly

Insightly is a crm plus project delivery and relationship management. It stands out in crm for lead and opportunity tracking and project management handoff.

Pricing: Starts at $29/user/mo. Includes a free plan. Plus plan billed annually.

Best for: Businesses that want CRM and post-sale project handoff in one system

Key features: Lead and opportunity tracking, Project management handoff, Workflow automation, Email templates

We ranked these tools for small business by looking at popularity tier, published pricing, review rating, and how closely each product’s strengths match the use case. We also favored tools with accessible entry pricing and a feature set that can carry the use case without immediate add-ons.

What crm software is best for small business?

Based on this comparison, HubSpot offers the best overall package for small business, with contact and deal management and pricing starting at $20/seat/mo.

How much does crm software cost?

Prices range from free plans in the category to $129/user/mo for enterprise-level buying. Many teams will find a workable option between $9 to $15 per month.

Do I need a free plan to evaluate crm tools?

Not necessarily. Free plans are helpful, but time-limited trials can still be enough if your evaluation criteria are clear.

How should I choose between these tools?

Start with workflow fit, then compare pricing, integrations, reporting depth, and how quickly your team can adopt the product.